![]() ![]() The mylar protective sheet was also recyclable. Not only did the nightlife-lovin’ twenty-somethings become walking billboards as they went from club to club, but the tattoos were also eco-friendly! All inks were vegetable based and printed on a compostable paper backing. BZI’s alternative solution: Custom armband, neck and body tattoos, along with glowstick “blood” lanyards. The marketing team’s idea was to provide local bars with coasters imprinted with the various movies. Miramax Films enlisted BZI and a guerilla marketing team to target college students to promote its line-up of horror films. The playful and creative tagline, “Relax, Commerce Bank is here for you 361 days of the year,” emphasized the client’s commitment to customer service and forged a lasting relationship with BZI. The box also included a slot for Commerce Bank business cards so that accountants could easily reference their local bank representative. BZI’s solution: A vibrating “massage pen” packed in a box custom printed with the IRS 1040 Form. The goal was to get the accountants to promote the various investments that Commerce Bank offers. Commerce Bank – Relationship BuilderĬommerce Bank requested a premium to give to local accountants prior to tax day. Product came in under budget and was a huge traffic builder for the booth. BZI produced a custom shaped die cut air freshener to promote JVC’s Arsenal line. for their swag at the Consumer Electronics Show. JVC got a tremendous response from bloggers after using Beyond Zebra, Inc. ![]()
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